When a creative and intellectual audio visual work is produced, such as a video, television show or movie, the project usually involves many individuals and Parties. Each individual has a role to play and contributes in the collaboration and production until the final digital and physical products are done and ready for the market. Often the biggest budgets are for movies with the most Parties involved and a movie can make money in a movie theater, dvd in a store or digital file shown online. Next would be television shows recorded in studios for scripted or on location for outside events. The last would be videos often for social media portal platforms like YouTube, viewable on computer and smart phone. Thanks to internet television platforms and USB devices and app stores like Roku Express, Amazon Fire, Apple and Android accepting video tv apps like NetFlix and many others, global internet allows home viewing of VOD videos on demand and the merging of all three types of audio visual: movies, television and videos.
For most businesses, creatives and intellectuals, video is the most affordable method of recording for online viewing and retailing. A video production studio can be hired by bands, authors, dancers, businesses to collaborate with them for a video, often to promote themselves in front and also to monetize commercially. For example a music band will pay a video recording studio to record a live concert on stage or a music video for MTV or MuchMusic. The music video can be promotional for their concert or album, but a live concert dvd can be sold or monetized online via advertising and pay per view. This collaboration between the music band and the video studio should mean shared intellectual property and residual royalties for both Parties, if for promotional and commercial purposes. Determining the split share is the challenge and also depends on how much money was paid by the band to the studio in advance, time and work put in, how it was used, and how much money it made after — whether it was a gain or loss.
Of course the other Parties involved in monetizing videos, television and movies are: video host portal like TVStartup and video distribution platform like Roku promoting and marketing the videos to business advertisers for their commercials or to viewers for their pay per view fees or subscription fees. Hopefully all Parties will split share the various revenue in a fair way so that everyone wins. No one wants to feel cheated, used nor lose out on possible residual revenue.
Mainstream mass media like newspapers and television news and social media do interviews and reviews of others and events, thinking that their opinions influence the public viewers and readers online. Some will have a positive compliment about a subject or person, but sometimes it is negative criticism. The internet has made mass communication easily available to anyone with a computer, video camcorder, camera, smart phone and internet. Popular social media like YouTube, X/Twitter, Facebook, LinkedIn, TikTok, Instagram, Yelp, Quora, Pinterest use review, interview and audio visual photos and videos to share and promote whoever or whatever to the online community. Most of these are for promotion and sharing only, not commercialization. However some like YouTube and Facebook do put commercial advertising and are known not to do IP payouts because they offer free hosting and only share ad revenue with video producers whose videos have thousands or even millions of views.Some media to survive, therefore charge for interviews and reviews of businesses maybe even individuals, as well as for advertisements.